It is common knowledge that there are more men than women on online dating apps, in some cases multiples more. It also common knowledge that most men swipe right on every women, which multiplies their number even more. So, a guy whose only interests are going to the pub and watching football would swipe right on a geeky scientist even though they are not compatible at all. And the geeky scientist has to wade through dozens of such likes. In my uneducated opinion, this is the biggest problem for dating apps and solving it would require a big behavioural shift in men.
Dating apps have sought to get around this problem my limiting the number of right swipes for non-paying men. But, since their revenue model revolves around getting heterosexual men to pay. So, as long as you pay, you get unlimited right swipes. I read somewhere that dating apps are designed to be experienced like slot machines. Small occasional wins that keep you coming back for more. But, if your whole business model is to get men 'addicted' to the app, you can't turn around and complain if men behave like addicts, and swipe right on every female in search of their next hit. People will pay if it thinks it will help them find love and companionship but they won't keep paying YOU if they keep being disappointed. They will move on to the next app.
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