In another life, when I was gainfully employed, I often wondered
whether it would make any difference to the rest of the world if my job profile
simply disappeared. As a financial markets reporter, I spent a lot of time calling
up traders and asking them why a particular bond, stock or currency pair had risen
or fallen in price. Usually, they had no idea themselves and would trot out one
of the many hackneyed market phrases that essentially say nothing—profit
booking, value buying, various kinds of fears or expectations of investors.
Often, a trader would read from a competing news publication’s story to give me
a reason. (How did I know? Because every half-decent journalist keeps a close
tab on the competition).
But, mine is hardly the only job of questionable social
or economic value (how to define value is one of those grand questions that
social scientists have been grappling with for ages, but bear with me if you
can). As advances in technology have reduced the demand for employment in
manufacturing, especially in the developed world, an overabundance of new jobs
has emerged in the services sector. Not just internet-related jobs, such as GIF
specialist or content curator, but also PR consultant, life coach, corporate
lobbyist, telemarketer, many jobs in finance, administration and human
resources etc. This is not just a rich-world phenomenon--it is also seen in
developing country metropolises such as Mumbai, where I used to work.
How did this situation come about? In 1930, John Maynard
Keynes predicted that by the early 21st century, gains in
productivity due to technological advances would reduce the duration of the
work week in advanced countries to 15 hours. But, instead of enjoying the
fruits of automation, we have invented entire new categories of what anthropologist
David Graeber calls “bullshit jobs”. Peter Fleming, an economist, says most
jobs in rich countries have moved away from “the baseline of biological
self-preservation”. He says it's “this growing
disconnect between labour as a biological/social requirement versus work as a
cultural artefact that has seen it take on a life of its own…”. In other words,
work for the sake of working. Yes, many jobs have been outsourced to poor
countries, but increased automation is reducing the total number of
manufacturing jobs in the world, according to a Bloomberg Businessweek column
citing the Boston Consulting Group. We are working far more hours than are
required to produce the world’s total output of goods and useful services
(assuming that all goods produced are useful).
As Graeber points
out, the contradiction here is jarring. Capitalism thrives by cutting costs and
trimming flab, not by adding layers upon layers of excess fat. Are
bullshit jobs an innovative way of putting money in the hands of people so that
they can buy the products manufactured by machines and keep the capitalist
system running? Is this a variation of Keynes’ idea that governments should pay
people to dig holes and fill them up again during downturns to stimulate demand?
Since many of these jobs exist in or feed off the financial sector, is there a
link between the growth of such jobs and the ascent of financial capital after the
Gold Standard was abolished?
Whatever the reasons for the existence of bullshit jobs,
it will be interesting to see what the future holds for them. Today, the
biggest problem of the rich world is a lack of demand—most people are unable or
unwilling to buy enough products to keep their economies growing. Wave upon
wave of quantitative easing has done little else than inflate stocks and bond
prices. The obvious solution is to raise government spending or to increase
wages of workers so they have more money to spend, as some countries such as Germany,
Japan and the U.S. are doing. But, will the number of bullshit jobs also
increase in the process?
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