Sunday, September 21, 2025

Work For The Sake of Working (or Bullshit Jobs)

//this is a post that I wrote in May 2015 when I was doing my Master's in Holland///

In another life, when I was gainfully employed, I often wondered whether it would make any difference to the rest of the world if my job profile simply disappeared. As a financial markets reporter, I spent a lot of time calling up traders and asking them why a particular bond, stock or currency pair had risen or fallen in price. Usually, they had no idea themselves and would trot out one of the many hackneyed market phrases that essentially say nothing—profit booking, value buying, various kinds of fears or expectations of investors. Often, a trader would read from a competing news publication’s story to give me a reason. (How did I know? Because every half-decent journalist keeps a close tab on the competition).

But, mine is hardly the only job of questionable social or economic value (how to define value is one of those grand questions that social scientists have been grappling with for ages, but bear with me if you can). As advances in technology have reduced the demand for employment in manufacturing, especially in the developed world, an overabundance of new jobs has emerged in the services sector. Not just internet-related jobs, such as GIF specialist or content curator, but also PR consultant, life coach, corporate lobbyist, telemarketer, many jobs in finance, administration and human resources etc. This is not just a rich-world phenomenon--it is also seen in developing country metropolises such as Mumbai, where I used to work.

How did this situation come about? In 1930, John Maynard Keynes predicted that by the early 21st century, gains in productivity due to technological advances would reduce the duration of the work week in advanced countries to 15 hours. But, instead of enjoying the fruits of automation, we have invented entire new categories of what anthropologist David Graeber calls “bullshit jobs”. Peter Fleming, an economist, says most jobs in rich countries have moved away from “the baseline of biological self-preservation”.  He says it's “this growing disconnect between labour as a biological/social requirement versus work as a cultural artefact that has seen it take on a life of its own…”. In other words, work for the sake of working. Yes, many jobs have been outsourced to poor countries, but increased automation is reducing the total number of manufacturing jobs in the world, according to a Bloomberg Businessweek column citing the Boston Consulting Group. We are working far more hours than are required to produce the world’s total output of goods and useful services (assuming that all goods produced are useful).

As Graeber points out, the contradiction here is jarring. Capitalism thrives by cutting costs and trimming flab, not by adding layers upon layers of excess fat. Are bullshit jobs an innovative way of putting money in the hands of people so that they can buy the products manufactured by machines and keep the capitalist system running? Is this a variation of Keynes’ idea that governments should pay people to dig holes and fill them up again during downturns to stimulate demand? Since many of these jobs exist in or feed off the financial sector, is there a link between the growth of such jobs and the ascent of financial capital after the Gold Standard was abolished?

Whatever the reasons for the existence of bullshit jobs, it will be interesting to see what the future holds for them. Today, the biggest problem of the rich world is a lack of demand—most people are unable or unwilling to buy enough products to keep their economies growing. Wave upon wave of quantitative easing has done little else than inflate stocks and bond prices. The obvious solution is to raise government spending or to increase wages of workers so they have more money to spend, as some countries such as Germany, Japan and the U.S. are doing. But, will the number of bullshit jobs also increase in the process?


No comments: